Fleet Review
Subscription-priced laptop-as-a-service for European teams that want predictable opex.
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Live screenshot of www.fleet.co
Overview
What is Fleet?
Fleet is a Paris-based laptop subscription platform founded in 2019 that pioneered transparent pricing in a category dominated by quote-only contracts. Roughly €37.50 per workstation per month gets you the hardware, MDM enrollment, repairs, replacements, and an automated 3-year refresh - no down payment, no quote, no credit check dance.
Capabilities
Key features, in detail
What you actually get when you turn Fleet on for a distributed team.
Transparent subscription pricing
Public starting price (~€750/month for 20 workstations) - rare in a category dominated by quote-only contracts.
Refurbished-first catalog
Optional refurbished Macs and ThinkPads reduce monthly cost and carbon footprint vs new-only competitors.
Automated 3-year refresh
Every device automatically refreshes at 36 months - old returns to Fleet, new goes to the employee, no purchase order needed.
Bundled MDM and security
Workspace ONE MDM included with every device; Bitdefender and Keeper available as add-ons for endpoint security and password management.
Repairs and replacements included
Failed device? Fleet replaces it under the monthly subscription - no separate warranty contract, no out-of-pocket repair invoices.
Self-serve employee portal
Employees order accessories, request replacements, or initiate returns from a branded portal. Removes IT from the middle of every monitor request.
Sustainability reporting
Per-device carbon footprint visibility and circular-economy reporting - increasingly required for ESG-conscious buyers and tenders.
Beyond laptops
Recently expanded to smartphones, tablets, accessories, furniture, and even phone booths - a one-vendor IT-in-a-box for European SMBs.
Pricing
How Fleet pricing works
Fleet is one of the few platforms in this category with public pricing. Subscriptions start at roughly €37.50 per workstation per month and scale with the device tier you pick.
Standard laptop subscription with MDM and support
- Mac or Windows laptop
- Workspace ONE MDM
- Repairs included
- Replacement service
- Email + chat support
- Self-serve employee portal
Higher-spec devices with bundled security tooling
- Everything in Essential
- Premium Mac/Windows configurations
- Bitdefender endpoint security
- Keeper password manager
- Priority support
- Faster replacement SLA
Custom configurations, SLAs, sustainability reporting
- Everything in Premium
- Custom device configurations
- Dedicated CSM
- Custom SLAs
- Detailed ESG reporting
- Tailored security stack
What you'll actually pay: A 14-inch MacBook Pro M-series typically lands around €99.90/month, MacBook Air around €54.90/month, and a business iPhone around €44.90/month - pricing is config-dependent and updated quarterly. Subscription includes hardware, MDM, repairs, and replacements; security add-ons are billed separately.
The trade-offs
Pros & cons
What we like
- Truly transparent subscription pricing - no quote-and-credit-check dance
- Refurbished-first catalog lowers both cost and carbon footprint
- Automated 3-year refresh removes the purchase-order treadmill
- Repairs and replacements bundled into the monthly fee, not separate warranty contracts
- Strong EU footprint with offices in Paris, Barcelona, Berlin, and London
- Sustainability reporting is increasingly required for ESG-conscious tenders
What to watch out for
- Subscription model can cost more than outright purchase over 5+ years
- Coverage outside EU and US is still expanding - not for emerging-markets-heavy teams
- Less IT/MDM customization than Workwize or Deel IT for advanced setups
- Workspace ONE MDM is the default - other MDMs require custom setup
Ideal Customer Profile
Who is Fleet best for?
The teams that get the most ROI from Fleet tend to share these characteristics.
European startups
20 - 500 employees in EU, want laptop programs without capex, quote-only contracts, or credit checks.
Opex-preferred CFOs
Finance teams that want predictable per-employee per-month device cost on the income statement rather than capex with depreciation.
ESG-conscious buyers
Refurbished catalog and sustainability reporting are increasingly required for B Corp certification and corporate tenders.
SMBs without dedicated IT
Companies under 200 employees that want laptops, MDM, security, and password management as one subscription - no separate vendors.
If not Fleet
Top alternatives to consider
Fleet sits in a competitive category. These are the platforms most often evaluated alongside it.
Deel IT (Hofy)
Wider global coverage and HR integration. Better for non-EU heavy hiring; pricing is quote-only.
Read review →Workwize
IT-led console with global warehousing. Better feature depth, quote-only pricing.
Read review →allwhere
US-led alternative with integrated ITAM. Pick if your team is US-headquartered, not EU-centric.
Read review →GroWrk
Strongest emerging-markets coverage. Pick if hiring concentration is LATAM or APAC.
Read review →Common questions
Fleet FAQ
Fleet starts at ~€37.50 per workstation per month for a base Essential configuration, with a 14-inch MacBook Pro M-series typically landing around €99.90/month and a MacBook Air around €54.90/month. Pricing is published openly and includes hardware, MDM, repairs, and replacements - only security add-ons (Bitdefender, Keeper) bill separately.
Over a 3-year horizon, outright purchase usually has a lower hardware-only TCO. Fleet becomes competitive once you factor in repairs, replacements, and IT labor cost, and is typically cheaper than buying when you include the carrying cost of stale fleets. Run a 36-month TCO comparison including help-desk time for both models before deciding.
Fleet has a growing US presence with offices in major markets and is expanding into the UK. APAC and LATAM coverage isn't yet at scale, so companies with heavy non-Western hiring typically pick Deel IT or GroWrk for those regions and keep Fleet for European staff.
Fleet defaults to Omnissa Workspace ONE for MDM and bundles it into every subscription. If your team already runs Jamf, Kandji, or Intune, Fleet can typically accommodate but it requires custom setup - many customers run Fleet's bundled MDM rather than fight the default.
Yes - Fleet's refurbished-first catalog is one of its differentiators. Refurbished Macs and ThinkPads typically cost ~30% less per month than new, with the same MDM, repair, and replacement bundle. This is a strong fit for ESG-conscious buyers or B Corps.
Fleet automatically refreshes every device at 36 months - the old laptop returns to Fleet (which refurbishes and re-deploys it to the next subscriber) and a new device ships to the employee. No purchase order, no procurement process; you can also extend the subscription if hardware specs haven't moved.
Bottom line
Our verdict on Fleet
The most transparent subscription LaaS in the EU - and a good fit for opex-preferred CFOs anywhere
Fleet is the platform we recommend most often to European startups and scale-ups that want laptops without capex, quote-only contracts, or vendor sprawl. The €37.50 starting point is real, the refurbished catalog is genuinely cheaper and greener, and the automated 3-year refresh removes a quiet operational tax most IT teams pay.