Jamf lists prices. The figures sit on its business pricing page and are easy to misquote in two specific ways. The headline number isn’t a price for a single product, and all three come with conditions attached that change what they mean for a small fleet. Both traps are avoidable if you read the line under the number.
TL;DR
- Three figures appear: one for Mac, one for mobile, one for the small-business product.
- The Mac figure is a bundle of three Jamf products, not a price for any one of them.
- Two of the three carry a 25-device minimum and are quoted on annual billing.
- The third is aimed at organisations with fewer than 25 employees and is quoted as a starting price.
- An education pricing link sits next to the business one, so a careless scrape mixes the two.
- Nothing here covers procurement, shipping or retrieval of the hardware itself.
The three published figures
Read on 28 October 2026 from the business pricing page, with each figure taken together with the line printed beneath it.
Jamf for Mac, a bundle at $12.50 per macOS device per month, billed annually, with a 25-device minimum. The page describes it as powered by three products: Jamf Pro, Jamf Connect and Jamf Protect. So the figure covers management, identity and endpoint protection together rather than any single one of those three. Three products, one number.
Jamf for Mobile, $5.75 per mobile device per month, billed annually, also with a 25-device minimum. Same bundle structure, covering iOS, iPadOS and the rest of Apple’s mobile platforms along with Android.
Jamf Now, starting at $4 per device per month. This one is aimed at organisations with fewer than 25 employees and is described as a starting price rather than a flat rate, which is a meaningful difference when you’re budgeting.
Why the bundle detail matters
Here’s the mistake worth avoiding. People quote the Mac figure as the price of Jamf Pro, because Jamf Pro is the product most teams have heard of and the one they think they’re evaluating.
It isn’t. That figure buys three products together, so comparing it against a competitor’s management-only price is comparing a bundle with a component and will make Jamf look expensive for no good reason. If what you actually want is device management without the identity and protection layers, that’s a different conversation with a different number, and the published figure won’t tell you what it is.
The reverse error exists too. A team that genuinely wants all three capabilities and compares the bundle against three separate competitor products will find the bundle looks good, and that comparison is fair. The test is whether you want what’s in the bundle. Write down the three capabilities you need before you look at any figure.
The 25-device minimum, and what it does to small fleets
Two of the three figures carry a 25-device minimum. That isn’t a footnote for a small team, it’s the whole budget.
A company with 11 Macs doesn’t pay for 11. On the Mac offering the minimum means paying as though you had 25, which at the published rate is roughly 312 a month rather than the 137 the per-device arithmetic suggests. That’s a factor of more than two, and it’s invisible if you multiply the headline rate by your own device count without reading the condition.
Which is why Jamf Now exists and is pointed at organisations under 25 employees. For a genuinely small Apple fleet the small-business product is the one to price, and the comparison between it and the larger offerings isn’t a tier upgrade so much as a different product with a different ceiling.
What to do:
- Count your macOS devices and your mobile devices separately, since they’re priced separately.
- Check whether either count falls under 25, which changes which product applies.
- Write down the capabilities you need before you compare any figure to a competitor.
- Confirm you’re reading the business page rather than the education one.
- Assume annual billing in your sum, since that’s the basis the figures are quoted on.
Two reading traps on the page itself
The first is the education link. Jamf publishes separate pricing for education, and a link to it sits close to the business figures in the page structure. A scrape that isn’t careful about which section it’s reading can return education numbers as business ones, and the two aren’t the same.
The second is volatility. It caught us out, which is why it’s here. When this page was read on 26 October 2026 it carried contact options in place of currency figures. Two days later the three figures above were present with their full conditions. Whatever caused that, the practical lesson is the one we’d give for any vendor: read the page yourself on the day you need the number, and don’t rely on an article, including this one, for a figure you’re about to put in a budget.
There’s also a localisation note on the page. Jamf states that it offers pricing in several currencies and that localised figures are updated periodically, so a figure you see outside the United States may differ and may lag.
What Jamf pricing doesn’t cover
This is management and security for Apple devices. It assumes the devices exist and are with their users.
Buying the hardware, shipping it to a home address in another country, holding it between one user and the next, collecting it from somebody who left last month: none of that is in scope at any tier, and it’s frequently the part a distributed team is actually struggling with. An Apple fleet spread across nine countries needs both halves, and the two are bought from different kinds of supplier.
That second market publishes much less. Checked the same day: Workwize publishes no rate card, Firstbase publishes nothing and allwhere is consultation-only. RemoAsset publishes $1,499 a year for its Subscription tier, with procurement and retrieval stated across 80+ countries. Disclosure: RemoAsset is our own product, so its limits belong in the same breath. It does no network discovery, it does no software licence management, and only the Subscription tier publishes a figure because the pay-as-you-go side is quoted.
Checklist before you commit
Checklist:
- macOS device count and mobile device count, separately.
- Whether either falls below the 25-device minimum.
- The three capabilities in the bundle, and whether you want all three.
- Annual billing confirmed, since that’s the quoted basis.
- Your currency, and whether the local figure is current.
- A separate supplier decision for procurement and retrieval.
Final thoughts
Jamf publishing list figures is useful and it puts the company ahead of most of this market on transparency. The figures just need their conditions carried alongside them, and there are three conditions rather than one.
So carry all of it. The bundle composition, the 25-device minimum and the annual billing basis. Quote the number with those attached and your comparison will hold up. Quote it bare and you’ll either overstate what a small fleet pays or understate what the product includes, and both of those errors are easy to make from a page that answers them clearly.
Frequently asked questions
How much does Jamf cost per device?
Three figures are published. Jamf for Mac is a bundle at $12.50 per macOS device per month billed annually with a 25-device minimum. Jamf for Mobile is $5.75 per mobile device per month on the same terms, and Jamf Now starts at $4 per device per month for organisations with fewer than 25 employees. Each figure needs its conditions carried along with it.
Is the Mac figure the price of Jamf Pro?
No, and this is the most common misquote. The page describes that offering as a bundle powered by three products: Jamf Pro, Jamf Connect and Jamf Protect. So attaching the figure to Jamf Pro alone compares a bundle against a single competitor product, which makes the comparison unfair in one direction or the other depending on what you need.
What happens if we have fewer than 25 Macs?
The minimum applies. So you’d pay as though you had 25 rather than your actual count. For a fleet of 11 machines that roughly doubles the per-device cost you’d calculate from the headline rate. That’s why the small-business product exists and is aimed at organisations under 25 employees, and for a small Apple fleet it’s the one to price first.
Does Jamf pricing change by country?
It can. The page states that pricing is offered in several currencies and that localised figures are updated periodically, which means a figure outside the United States may differ and may lag behind the dollar one. If you’re budgeting in another currency, read the localised page rather than converting the dollar figure yourself.
Why do some articles say Jamf keeps its prices private?
Because the page has moved recently. Read on 26 October 2026 it carried contact options where currency figures now sit, and two days later the three figures were present with full conditions. We can’t explain the change, and the honest advice is the same for every vendor in this category: read the page on the day you need the number rather than trusting any article, this one included.
Does Jamf ship or collect Apple devices?
No. It manages and secures devices that already exist with their users, which is a different job from getting hardware to people and back again. For an Apple fleet spread across several countries you’ll need a logistics supplier alongside it, and that market publishes much less: most of the equipment platforms carry no rate card at all.
