Hofy no longer exists as a product you can buy. Its site now resolves to Deel’s IT pages, which answers the question of where it went and raises a different one: whether the thing you bought Hofy for is still the thing you would choose today.

TL;DR

  • Hofy is retired. The www address lands on Deel’s IT product; the bare domain returns an SSL error rather than a redirect.
  • If you were a Hofy customer you are now, in practice, looking at Deel IT.
  • Deel IT is broader than Hofy was: procurement, shipping, MDM, app access, endpoint protection and support.
  • It publishes no price, and it states two different country figures on the same page.
  • The real question is whether you want a bundled platform or a standalone logistics specialist.
  • Almost nothing in this category publishes a rate card, so compare on scope and coverage instead.

What actually happened to Hofy

Checked 26 October 2026. The brand is retired and the product is folded into Deel IT.

One detail is worth knowing. Especially if you go looking yourself. The www address resolves through to Deel’s IT solution page, which is what you would expect from a retired brand. The bare domain without the www returns an SSL error instead, which reads as a site being down rather than a company being acquired, and that difference has confused more than one person trying to work out whether Hofy still exists.

So if you find an old comparison article listing Hofy as a current option, it was written before this and hasn’t been revisited. Treat any Hofy pricing or feature claim you find online as historical.

What you get instead

Deel IT is a wider product than Hofy was, and whether that’s good news depends entirely on what you wanted.

It covers buying or leasing hardware, configuring it, enrolling it in MDM and shipping it globally timed to start dates. It also covers tracking, repairs, recovery and reuse, offboarding with return labels, application access management, endpoint protection, and 24/7 support including loaner devices. That’s a lot more than moving boxes.

Two things to be careful about on the pricing page. No price is published for Deel IT at all, so budgeting means a demo. And the page states 130+ countries in its body while the statistics bar says 150+, with nothing explaining the gap. Don’t quote either as settled. Ask which one applies to the markets you care about.

The large multi-billion figure on that page refers to payroll processed. It has nothing to do with IT pricing and it will scrape as a number if you build a comparison sheet mechanically.

The question the acquisition forces

Here’s what makes this more than an administrative change of letterhead.

Hofy was a specialist. You bought it to get laptops to people and get them back, and it didn’t ask you to move your payroll, your identity or your device management. Deel IT sits inside a much larger employment platform, and the value proposition is partly that everything lives together. If you already run Deel for employment, that’s genuinely attractive and the integration is real.

If you don’t, you’re buying a module of somebody else’s suite, which is a different commitment from buying a specialist.

What to do:

  • Establish whether you run Deel for employment. The answer changes the recommendation.
  • List the layers you already have working and would not want to replace.
  • Check your specific countries rather than either headline figure.
  • Ask what happens to your asset data if you leave.

The standalone alternatives

If what you liked about Hofy was that it did one job, these are the products in that shape.

Workwize runs its own warehouses, which suits any company that would rather hold buffer stock centrally than scatter it across a dozen separate markets. No published rate card, and the figures on its pricing page are savings claims rather than prices. Its live domain is goworkwize.com; the older address no longer resolves.

Firstbase is supply-led with a clean subscription shape and publishes nothing on price. GroWrk scopes the service around you and runs a competitor cost estimator whose outputs are its own estimates rather than anybody’s published figures. allwhere is a managed service that publishes nothing. Esevel is quote-based with three named tiers and no amounts.

That’s the honest state of the category. One of those five publishing a price would be notable, and none of them does.

A team that waited too long to look

A 120-person company ran Hofy for two years and liked it. When the brand went quiet they assumed the service would continue unchanged and did nothing for several months.

The service did continue. What caught them out was renewal, which arrived as a different contract with a different shape from a company they had never done commercial diligence on, at a moment when they had no alternatives lined up and no time to run a comparison. They signed because the alternative was no equipment service at all in nine countries.

The lesson is narrow. An acquisition is the moment to start a comparison, not the moment to assume continuity, because your negotiating position is best while you still have time.

Where we fit

RemoAsset is our own product, so weigh this accordingly. It’s a standalone specialist in roughly the shape Hofy was: procurement and retrieval across 80+ countries with each device tracked from issue through return, from $1,499 a year on the Subscription tier for companies with 50 to 5,000+ employees, including a 60 per cent reduction on retrieval charges.

Three limits. It has no network discovery, so it knows about devices it handled rather than your whole estate. It has no software licence management, so your whole application estate sits somewhere else. And only the Subscription tier publishes a figure, with pay-as-you-go quoted.

It also does no MDM, no identity and no employment, which is precisely the breadth Deel IT offers. If the suite is what you want, we don’t answer that, and Rippling IT covers similar ground while stating more than 130 countries for inventory and shipping.

Checklist

Checklist:

  • Your renewal date, found before you start looking rather than after.
  • A decision on bundle versus specialist, written in one sentence.
  • Your actual country list, checked vendor by vendor.
  • Confirmation of whether retrieval is included or billed separately.
  • An export question: what asset data comes with you if you leave.
  • Every savings claim you find marked as marketing rather than price.

Final Thoughts

Being acquired isn’t a failure of the product you bought. Hofy worked, and the capability still exists inside something larger.

But a suite module and a specialist are different purchases, and the acquisition is the natural moment to decide which one you actually want. Do it while you have a renewal date in front of you rather than behind you, because that’s the only time the comparison costs you nothing.

Frequently asked questions

Is Hofy still available?

No. The brand is retired and the product is folded into Deel IT. Its www address resolves to Deel’s IT solution page, while the bare domain returns an SSL error rather than a redirect, which can look like a site being down rather than a company being acquired. Any Hofy pricing or feature claim you find online should be treated as historical.

What replaced Hofy?

Deel IT, which is considerably broader. It covers buying or leasing hardware, configuration, MDM enrolment, global shipping timed to start dates, tracking, repairs, recovery and reuse, offboarding returns, application access management, endpoint protection and 24/7 support with loaner devices. Whether that breadth is welcome depends on whether you wanted a specialist or a platform.

How much does Deel IT cost?

No price is published for Deel IT and no plans or tiers are named. So budgeting requires a demo. The large dollar figure on its page refers to payroll processed rather than anything about IT, and shouldn’t appear in a cost comparison. That puts it in the same position as almost every other vendor in this category.

How many countries does Deel IT cover?

Its own page gives two different answers. The body sections say more than 130 countries while the statistics bar says more than 150, with no explanation of the difference. Ask which figure applies to the specific markets you hire in rather than quoting either as settled, since the gap between them is exactly where the long tail of coverage sits.

Should I switch away after an acquisition?

Not automatically, but you should look. The product still works and the capability survives, so there’s no emergency. What changes is that you’re now buying a module of a larger platform rather than a specialist, and the renewal is the moment to decide whether that suits you, while you still have time to compare properly.

Which specialists are left?

Workwize, Firstbase, GroWrk, allwhere and Esevel all occupy roughly the standalone logistics space, and not one of them publishes a rate card. RemoAsset publishes a Subscription figure, which is unusual here. Because almost nothing is public, compare on country coverage in your specific markets, whether retrieval is in scope, and what happens to your data on exit.